COVID-19 and Digital World

 

 

The global pandemic of COVID-19 has entrapped the world population to confinement of their house has also made them look up to the digital world more than ever to keep them entertained, informed, and connected. As a result, this has opened the door for a digital marketer, businesses to a much wider audience. Brands are trying harder than ever to make a profit from this opportunity to learn about the customers or consumer habits, interest to influence customers. Customers are also inclining to these brands to know more about the products offered. Therefore it will be a mistake not to use this time as an investment in studying the market. 

It is up to a brand to use social media marketing to influence its customers as customers now have time to get engaged in the process. Therefore influencer integrated campaigns to make the brand and consumer relation purposeful. It is time to get innovation for a brand, take a stand against the growing pandemic by creating awareness, and promote their product at the same time.  

As the days passing the world, the population is in survival mode that can be used by brands to ease its customers and grow. Food industries are playing a major-role as food is the major-concern for customers in this chaos and confusion. Next is information industries social media where customers visit to get updates on the current situation, to get entertained via movie and music release videos.

 

The companies are facing challenges with the current status of the market. Companies like Amazon, Flip kart are now investing in precautionary measures to save their business and customers. There has been a decline in the number of views on a social media platform like Twitter, Facebook, and Instagram.

 

Now people are working from home and are spending more time on Netflix, Amazon Prime. In Asia, web series watched on a massive scale with the release of movies.

Audience engagement on the social media platform has increased in Asian countries and decreased in European countries. The brands and agencies have to study consumer behavior/buying habits in the market. For Example, Patanjali-study the market and launched the medicine for coronavirus. The company looked at the trends in the market and tried to hit the campaign at the right time.  

 

The business can modify the social media marketing by studying the market via research questions like How Covid-19 influenced the consumer’s buying habits, taste, and preferences, What is the impact of Covid-19 on the target markets, How the company can promote by adding value to their product at the time of epidemic? Are your products being safely delivered to the customers/consumers? The business needs to know what is engaging customers in the market through social media analytics that helps in how the brand is performing on social media. Brand and agencies that want to reach a specific set of the audience would like to conduct a target driven social media advertising.  

 

The COVID-19 has changed or influences the social media strategy, advertising, content decision, and social media marketing plan. The advertising is shifting towards mobile and digital marketing. Now, the social media strategy and marketing plan updated with the audience’s priorities and interests. The social media content, primarily dominated by the content that is appealing to consumers like videos and images.